The New, affordable text on Social Commerce! Completely up to date for 2016!
Social Commerce is a ground-breaking multidisciplinary textbook by the leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.
Use as a textbook for a stand-alone undergraduate or graduate course, supplement for marketing, management or information systems classes or industry training.
Social commerce is an emerging field driven by the explosive growth of the social Web. It can be viewed as a subset of electronic commerce where the electronic transactions and associated product conversations are conducted on social networks and other social media tools.
Includes social network services such as Facebook Twitter and LinkedIn, user generated content networks such as YouTube and Flickr, product review sites, collaboration 2.0 tools, and social shopping sites. Other technology tools such as wikis, blogs and mobile apps are also addressed.
About the Authors
Professor Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute of Information System Management, University of Hawaii. He is a co-author of Electronic Commerce: A Managerial Perspective, Business Intelligence, Decision Support Systems, and Information Technology for Management.
Dr. Linda Lai has been an associate professor at the Macao Polytechnic Institute of
Dr. Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno and co-author of Radically Transparent: Monitoring and Managing Reputations Online and E-Marketing.
China since September 2006. Prior to her current position, she undertook remits as
academic and administrator at the City University of Hong Kong for 15 years.
PART I: The Foundations
Chapter 1: E-Commerce, E-Marketing
Chapter 2: Social Media
Chapter 3: Supporting Theories for Social Commerce
PART II Social Media Marketing
Chapter 4: Marketing Communications, Advertisement
Chapter 5: Social Engagement, Reputation Management
Chapter 6: Social Shopping
Chapter 7: Social CRM
PART III Social Enterprise and Other Applications
Chapter 8: Enterprise 2.0, Crowdsourcing
Chapter 9: Social Entertainment, Gaming, Social Government
PART IV Strategy and Implementation
Chapter 10: Strategy, ROI, metrics
Chapter 11: Implementation
Appendix: Recommended Resources for Social Commerce
Primer A: E-Commerce Basics
Primer B: E-Marketing Basics