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Textbook Features

First Edition

Social Commerce is a ground-breaking multidisciplinary textbook by the leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.

Multiple Uses

Use as a textbook for a stand-alone undergraduate or graduate course, supplement for marketing, management or information systems classes or industry training.

Growing Field

Social commerce is an emerging field driven by the explosive growth of the social Web. It can be viewed as a subset of electronic commerce where the electronic transactions and associated product conversations are conducted on social networks and other social media tools.

Web 2.0

Includes social network services such as Facebook Twitter and LinkedIn, user generated content networks such as YouTube and Flickr, product review sites, collaboration 2.0 tools, and social shopping sites. Other technology tools such as wikis, blogs and mobile apps are also addressed.

About the Authors


Dr. Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno and co-author of Radically Transparent: Monitoring and Managing Reputations Online and E-Marketing.

Professor Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute of Information System Management, University of Hawaii. He is a co-author of Electronic Commerce: A Managerial Perspective, Business Intelligence, Decision Support Systems, and Information Technology for Management.

Dr. Linda Lai has been an associate professor at the Macao Polytechnic Institute of
China since September 2006. Prior to her current position, she undertook remits as
academic and administrator at the City University of Hong Kong for 15 years.

 

Content ....

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  • PART I: The Foundations
    Chapter 1: E-Commerce, E-Marketing
    Chapter 2: Social Media
    Chapter 3: Supporting Theories for Social Commerce
    PART II Social Media Marketing
    Chapter 4: Marketing Communications, Advertisement
    Chapter 5: Social Engagement, Reputation Management
    Chapter 6: Social Shopping
    Chapter 7: Social CRM
    PART III Social Enterprise and Other Applications
    Chapter 8: Enterprise 2.0, Crowdsourcing
    Chapter 9: Social Entertainment, Gaming, Social Government
    PART IV Strategy and Implementation
    Chapter 10: Strategy, ROI, metrics
    Chapter 11: Implementation
    Appendix: Recommended Resources for Social Commerce
    Primer A: E-Commerce Basics
    Primer B: E-Marketing Basics

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